Ephemeral, experimental, introspective, beyond the common standards of beauty. This is the world of Claudia Danna.
Everything began in an old embroidery lab, in the heart of Rome. The learning of the ancient techniques of embroidery was an essential starting point to experiment and create a unique product, applying the traditional handcrafted “Made in Italy” on innovative surfaces.
Forms and volumes are inspired by the avant-garde and, at the same time, by ancestral ideas, archetypes and symbols.
The concept of temporary is the protagonist. Every collection represents a fragment of an evolutionary process. In the same way, the fabrics and the construction of the clothes constantly change, just as human mind and body do.
▬ In 2012 she was finalist of MUUSE X Vogue Talents Young Vision Award 2012
▬ In 2013 she produced a collection of limited edition t-shirts for the webzine Poshmann and she won the award Altieri in the fashion week Altaroma Altamoda, with her Fall Winter 2013-2014 final work collection Visions between the end and the beginning.
Then she has been selected for the exhibition T-shirt Mania during Rome Film Festival 2013.
▬ In 2014 her work was published on Vogue UK January Issue and Glamour UK February Issue.
In July she presented her No Season 2015 capsule collection during Altaroma Altamoda fashion week.
In October, the collection was presented in FashionPhilosophy Fashion Week Poland as guest collection.
▬ In 2015 some garments from the latest collections were chosen by Not Just A Label to take part in the opening exhibition of D3 Design District in Dubai.
Then, in September she presented the Spring Summer 2016 collection.
▬ In February 2016 she presented her Fall Winter 2016 2017 collection.